Choosing a starting template, pre-filled with data from the Shopify store.

Why: The user has already seen the marketing promises. They're here to see the product and feel engaged. Interacting with several templates in a more dynamic way than usual reinforces interest.

Customising accent colours and typography directly on the canvas.

Why: The user has built their shop, their brand... they want to make sure these documents reflect a brand image that feels like them — modern and professional.

Important: Each colour combination was designed to represent the industries most common on Shopify. Contrast automatically meets WCAG AA standards, even when you pick a custom colour.

Entering the EU VAT number and setting the starting sequence for the first document.

Why: This is where the user sees real information, with a genuinely dynamic document that instantly recalculates VAT (or not).

Generating and downloading/sending invoices based on 3 real Shopify orders.

Why: We've shown that we can create interactive documents — something few companies do. But without proof of value, none of that matters. Since we're still in a safe, trial environment, we pulled in real products from the Shopify store and assigned them fictional buyers. This lets the user test our solution by emailing themselves a sample, or downloading invoices individually or in bulk.

Choosing a plan (Starter/Growth) and starting the risk-free free trial.

Why: Only after engaging the user and proving the solution's value do we offer them 14 more days to try the product.